This paper analyzes expressions that use the olfactory domain as a figurative source in the Bosnian language. Authentic texts retrieved from the Sketch Engine web application were used as the corpus for the study. The web corpus includes blogs, news portals, and other web pages that use olfactory expressions either in the main text or in the respective comment sections. Two basic smell expressions were found to have the greatest figurative potential and therefore examined in this study. The results of the two basic smell expressions indicate that they are mainly used figuratively with simile being the main focus. Another finding is that olfactory expressions are used for anticipatory purposes.

This paper analyses the impact of Chinese public diplomacy and soft power (cultural soft power) on the public perception in Bosnia and Herzegovina. We have tested the three specific images China aims to project in Bosnia-Herzegovina: China as an ancient civilization, a leader of the developing countries and a responsible partner in the international community. We will see whether cultural soft power, applied by means of Confucius Institutes, academic exchange programs and think tanks, has an impact on the public perception in Bosnia and Herzegovina. The first part tackles the theoretical framework of public diplomacy, soft power and cultural diplomacy. The second part delineates the institutional, diplomatic and regulative framework of soft power and introduces the stakeholders, i.e. academic exchange and Confucius Institutes. The final part analyzes the survey and interviews and presents the results as to how these various public diplomacy tools are shaping the perception of China in Bosnia-Herzegovina. The paper concludes by arguing that Chinese public diplomacy produces soft power in Bosnia-Herzegovina, which is in turn positively perceived.

Purpose: This paper examines direct and serial indirect effects of creativity supported at the university on male and female entrepreneurial behavior through entrepreneurial self-efficacy and individual entrepreneurial intent. Methodology: The hypothesized model (which we tested) was a serial mediation model with two mediators. To examine the question of whether the relationship between variables varies by gender, model 6 in PROCESS macro (Hayes, 2018) was utilized separately for male (n = 218) and female (n = 385) students from nine different universities in Bosnia and Herzegovina. Results: Serial mediation of entrepreneurial self-efficacy and individual entrepreneurial intent in the relationship between creativity supported at the university and student entrepreneurial behavior were supported in both male and female samples. Conclusion: Serial mediation analyses indicated that a higher level of creativity supported at the university will improve student entrepreneurial self-efficacy, which may increase their entrepreneurial intent, and consequently, their entrepreneurial behavior. When the university encourages students to produce new ideas and examine old problems in new ways, it improves student confidence in their ability to mobilize cognitive, motivational, and behavioral facilities to perform entrepreneurial tasks successfully, and, in response, students demonstrate a higher level of individual entrepreneurial intent and a greater propensity for entrepreneurial behavior. However, it should be noted that an indirect effect of UC on EB only through EI was not significant in the female sample, which highlights the importance of ESE in the relationship between UC, female EI, and female EB. The results opened up a new field of research on how other types of creativity and other types of university support may affect students’ entrepreneurial behavior.

As a business function that deals with the establishment of efficient and effective processes for planning and control of the company's operations, controlling has become a crucial function of any business organization. The global changes have forced companies to very intensively and quickly adapt their operations to new market conditions, and controlling bears the most significant burden of this adaptation to global changes. To expand the scope of knowledge about controlling, this paper provides a literature review of controlling development in modern businesses, focusing on selected developed and developing countries. According to the findings of various studies, controlling is used in the majority of firms in developed economies, and his role has expanded. Existing studies support the conclusion that controlling contributes to improved business performance. Based on the literature review, the paper presents an analysis of the current state of controlling function development in companies of selected developed and developing countries, with special emphasis on Bosnia and Herzegovina, where controlling is not fully implemented with limited practical use. Therefore, some recommendations for adequate development of controlling function in Bosnia and Herzegovina and developing countries are proposed.