We clarify open issues in relating low- and high-energy observables, at next-to-leading order accuracy, in models with a massive leptoquark embedded in a flavor nonuniversal SU(4)×SU(3)×SU(2)×U(1) gauge group. Extending previous work on this subject, we present a complete analysis of the O(αs) corrections to the matching conditions of semileptonic operators at the high scale. These corrections are not negligible, but they do not exceed the 10% level and are subleading compared to the O(α4) corrections proportional to the leading leptoquark coupling, which is expected to be much larger than the QCD coupling in the parameter space region of phenomenological interest. We further analyze the impact of radial modes, both at O(α4) and at O(αs) accuracies, highlighting their role in the renormalization of the theory.

Although the Internet has become the essence of communication, from an advertiser’s perspective digital advertising remains underexplored. This paper examines the effects of digital media buying efforts on advertisers in Bosnia and Herzegovina, while looking into the methodology of digital media usage behind the actual effects. A combination of secondary research analysis and qualitative research techniques was used. The empirical part is based on in-depth interviews with advertisers and representatives from the digital advertising industry.Perceptions and knowledge of digital advertising are the key drivers for a successful implementation of digital media buying, and advertisers in Bosnia and Herzegovina are aware of its most distinctive qualities. The success of the media buying campaigns relies on brand objectives and choosing the means suited for fulfilling the given goals, which in turn leads to the findings that the focus of companies’ strategies is directed towards the cost-efficient medium usage, rather than solely performance-oriented ones. Measurement of the effects and return on the investment depends on the success of setting up a goal and isolating digital from other marketing efforts.

: A numerical and an empirical method for calculating nonlinear load-settlement curves for shallow foundations on sand are examined and used in a new methodology. Both methods have merits and drawbacks. The drawbacks are overcome by the methodology proposed and verified in the paper. This methodology combines the merits of each method. For this purpose, a modification of the empirical method is proposed that accounts for the finite initial soil stiffness at very small strains. Computer programs with sophisticated nonlinear stress-strain relationships, such as Hardening Soil Small in Plaxis 2D, which are versatile in solving complex foundation problems, can cover strains from very small to large. When the foundation soil is layered, it is proposed to fit such a numerical load-settlement curve against the modified empirical relationship for each sand layer separately. This requires cone penetration tests, measurements of the shear wave velocity, and basic laboratory tests. The methodology is described and applied at two locations where load tests on footings were carried out. At one location there was a top layer of clay, which was also taken into account. The results of the application of the proposed methodology are very good.

: This paper presents a hydraulic analysis of unsteady flow due to a possible dam break of the Tribistovo reservoir located in the Municipality of Posušje, Bosnia and Herzegovina. Flood wave propagation is calculated and flood maps are derived for different dam break scenarios. The methodology adopted for the development of the flood wave propagation model is based on the use of available tools for collection, processing and graphical display of geospatial data and tools for hydrodynamic modeling of transient flow. The selected approach is conservative and results are, as a rule, the worst case scenarios. Flood areas are obtained on the basis of hydraulic calculations with the most unfavorable assumptions: maximum water level in the reservoir, maximum inflow in the reservoir (with the return period of T = 10 000 years), instantaneous/gradual and total dam break, all of which result in extreme flooding.