Packaging for fast moving consumer goods (FMCG) demands constant attention in order to stay competitive in modern dynamic markets. FMCG consumers do not think about the purchasing product until they enter the place of purchase. This emphasizes importance of the communication in a place of purchase. Alongside promotional banners, displays and counters, packaging can be used for this purpose. While in-store promotional banners, displays and counters represent additional cost, the packaging as the integral part of the product can be used as an important marketing tool that does not add to product cost. Thus packaging becomes an important marketing tool that does not add to product cost. Marketers, distributors and researchers as well must take into consideration the complexity of consumer behaviour to achieve desired results. Alongside graphic design, material, colour, etc. packaging shape is considered as an important tool for product differentiation and promotion. Having this in mind, it is unclear why the influence of the packaging shape on the consumer remains the least examined of all packaging characteristics. The aim of this research is to understand the influence of packaging shape design on the consumer’s perception. The survey study conducted among the consumers of the fast moving consumer goods gave clear insight into the influence of packaging shape on the perception of packaging characteristics. The results can help to improve packaging shape design in order to achieve better market impact.

UDK: 630*92(4) Social, economical and political changes in South-east European countries have led to significant shift from traditional pattern of forest policy to new, more complex paradigm when it comes to forestry and forest resources management. Among other things, this implies increasing of private forest owners’ heterogeneity which is reflected in changes of their expectations, objectives, attitudes and management practices. In this context, it is important to explore how private forest owners obtain information useful for forest management but also to analyze in which way their characteristics influence fulfilling of informational needs. The objective of this paper was to analyse sources of information that private forest owners are most likely to use, and to assess how owners’ characteristics, property conditions as well as management behaviour, affect it. Surveys were conducted in Bosnia-Herzegovina (n=350), Serbia (n=350), Croatia (n=350) and Slovenia (n=322) on random samples of private forest owners while the data were analysed by using logistic regression model. The paper examined five models of information providers: private forest owners associations (1), relatives (2), public forest administration (3), other owners (4) and public forest companies (5). Comparison between countries indicates the differences regarding to informational providers, caused mainly due to importance of private forests to their owners and different organizational structure of national forest sectors. Comparing to other countries, it seems that Slovenian private forest owners are more active in searching for information. Public forest administration is the most preferable provider of information in Slovenia while in Bosnia-Herzegovina these are public forest companies and public forest administration. In Serbia and Croatia the most common providers of information are public forest companies. Only Slovenian private forest owners use interest associations as the source of information. The traditional providers of information (other owners) are still important for private forest owners in Slovenia and Bosnia-Herzegovina at least. The results of logistic regression models reveal that forest property size, fragmentation, harvesting activities as well as owners’ age influence the source of information that private forest owners are most likely to use. The model 3 (pubic forest administration) is statistically significant in Slovenia and Bosnia-Herzegovina, while in Serbia and Bosnia-Herzegovina the model 5 (public forest company) is significant. None of the models is statistically significant for Croatia. Besides, the model 4 (other owners) was statistically significant in Slovenia.

The aim: The aim of this study is to investigate the correlation between the morning level of serum cortisol and perceptive experience of optimism in a selected group of 60 patients with newly diagnosed cancer who were treated at Mostar University Clinical Hospital during a one-month period. Patients and methods: The morning level of serum cortisol was measured in all patients following the verification of oncological disease. The patients also filled out a questionnaire of socio-demographic data, as well as the scales for optimism/pessimism assessment. Results: The average morning serum cortisol level was within the reference values in the majority of patients, independently of their perceptive experience of optimism/pessimism. There was no significant difference in the morning level of serum cortisol among the subgroups of patients high and low on the scale of optimism, as well as the scale of pessimism. No correlation existed between the serum cortisol morning level and expressed optimism/pessimism, as well. The great majority of respondents had secondary and lower education, was retired or unemployed, and suffered lower socio-economic conditions of life. Therefore, their access to medical information and their knowledge of cancer modern treatment options and possibilities were restricted, what may also have an influence onto perceptive experience of optimism/pessimism. Conclusion: The results concerned with the perceptive experience of optimism/pessimism assessment were not a consequence of stress reaction but they were more correlated to general personal characteristics, the level of education, and socio-economic status of patients. The results do not confirm the impact of morning serum cortisol level onto physiological reactions to stressful conditions and situations in selected group of patients with de novo carcinoma.

UDK: 595.42:582.685.4(497.6 Sarajevo) Urban green areas in Sarajevo are of the most importance for the overall appearance of the city and the quality of life in it. In recent years there has been a decline in the area under vegetation. The main reason for the loss and degradation of green areas is anthropogenic factor which predisposes urban greenery with its activities to various other biotic and abiotic factors. Air pollution, drought, high temperatures, soil and water pollution are group of abiotic factors which synergetic cause physiological changes in plant species. The fall of physiological resistance causes exposure of plants to biotic factors, especially insects, fungi, and recently mites. In this paper, the research was conducted in order to determine the identification of harmful species of mites on the linden trees and determine the intensity of infection. Linden trees are designed as an avenue that stretches from Suada and Olga Bridge to the TV home in Alipašino Polje. Identification was based on symptoms established on the leaf material directly in the field and in the laboratory with the use of microscopes and binoculars. Laboratory studies were carried out at the Faculty of Forestry in Sarajevo. The intensity of infection of trees was determined HAWKSWORH'S six class system (1986). A total of 200 trees were analyzed of which is the 136 infected by phytophagous mites. We identified five types of mites. Found species belonged to the family Eriophyidae and Tetranychidae. Following types of mites are identified from the first family: Eriophyestiliae (Eriophyoidea), Eriophyestiliaelateannulatus (Eriophyoidea), Eriophyesexilis (Eriophyoidea), and Eriophyesleiosoma (Eriophyoidea). From other family revealed the presence of mite Eotetranychustiliarum (Tetranychoidea). The result of research conducted in the period from May to August showed a tendency of all recorded species of mites to the lower parts of the tree crown and going to the higher parts their numbers are decreasing.

UDK: 630*228(234.422 Bjelašnica)(253) This work researches structural composition, texture and diversity of development phases of virgin forest „Ravna vala“ on Bjelašnica. Virgin forest „Ravna vala“ is located in central part of Bosnia and Herzegovina, about 20 km south west from Sarajevo on mountain Bjelašnica, on altitude of 1280 to 1450 m. First time it was described in 1978. Within it we have positioned permanent plot of the square shape in size of 1 ha. Research was conducted on permanent plot in three time series: in years 1978, 1988 and 2008, and on 46 temporary systematically positioned circular plots in diameter of 12.6 meters, where each represents as per 1 ha of virgin forest area. In virgin forest we have registered 689 trees per hectare and wood supply mass of 701 m3/ha. Through analysis of dynamics of growth of specific species trees, it is visible that beech suppresses fir, i.e. there is a shift in main species in virgin forest, therefore, in the last 30 years number of beech trees has tripled in the lower diameter classes. Virgin forest has mostly present optimum phase and evenness phase, and rejuvenation phase. Texture diversity is expressed through Shannon index in value of 1.69, and evenness index has the value of 0.86.

Summary The aim of this study was to analyze the reasons why the guidelines for post-splenectomy vaccination are not being followed. Considering that vaccination reduces the risk of overwhelming post-splenectomy infection, it is important to determine the reasons for inadequate vaccination after splenectomy. Our research was a qualitative study based on interviews with six surgeons, one general practitioner and three patients who underwent splenectomy, and on the review of patient’s medical charts and discharge summaries. This study has shown that health care team and patients lack sufficient knowledge about postsplenectomy vaccination. In addition, the study has shown that splenectomy registers, medical bracelets and up-to-date vaccination cards still have not become part of our current practice. Our study has shown that patient education and health care team education is crucial to follow the guidelines for post-splenectomy vaccination, which is similar to most other reports. In order to increase the level of post-splenectomy vaccination, we need to upgrade the education of health care teams and patients. Moreover, we need to start using splenectomy registers, medical bracelets and up-to-date vaccination cards. Sažetak Cilj ove studije bio je da se analiziraju razlozi zbog kojih se ne prate vodiči za postsplenektomijsku vakcinaciju. Imajuću u vidu da vakcinacija smanjuje rizik od ozbiljnih postsplenektomijskih sepsi, važno je da se odrede razlozi za neadekvatne vakcinacije nakon splenektomije. Naša studija je kvalitativna, bazirana na intervjuima sa šestoro hirurga, jednim lekarom opšte prakse i tri pacijenta koji su bili podvrgnuti splenektomiji, kao i na uvidima u kartone i otpusne liste bolesnika. Ustanovljeno je da zdravstveni tim i bolesnici imaju nedovoljno znanja o postsplenektomijskoj vakcinaciji. Takođe, ustanovljeno je da splenektomijski registri, medicinske narukvice, kao i karton vakcinacije i dalje nisu deo naše prakse. Naša studija je pokazala da je obrazovanje bolesnika, kao i medicinskog tima, krucijalno da bi se pratili vodiči za postsplenektomijsku vakcinaciju, što je u skladu sa rezultatima drugih studija. Kako bi se povećao stepen primene postsplenektomijske vakcinacije, neophodno je poboljšati edukaciju medicinskog tima i bolesnika, kao što je neophodno početi sa korišćenjem splenektomijskih registara, medicinskih narukvica i kartona vakcinacije.

BACKGROUND/AIM Urinary tract infections are still the most frequent complications in patients with spinal cord injury (SCI). The aim of this study was to analyze the factors influencing development of urinary tract infections during rehabilitation in patients with SCI. METHODS This retrospective case/control study including 540 patients with SCI which were rehabilitated in the Clinic for Rehabilitation "Dr Miroslav Zotović" between January 2000 and December 2009. We used patient files and other available medical documentation for obtaining information contained in this study, such as the manner of bladder emptying, the type of neurological disorder of the bladder, the neurological level and completeness of a lesion, the injury etiology, treatment method, secondary complications and associated injuries, kidney and bladder calculosis, age and sex. RESULTS Out of the total number of patients included in the study, 152 (28.1%) were without urinary tract infections, whereas 388 (71.9%) had urinary tract infections. There were 389 (72%) male and 151 (28%) female patients. The average age of patients without urinary tract infections was 51.0 ± 15.4 years, whereas the mean age of patients with urinary tract infections was 44.3 ± 16.9 years. The results of our study showed that the occurrence of urinary tract infections during rehabilitation in patients with SCIs was associated with the following factors: combined injuries (OR = 3.5), anemia (OR = 5.67), type of the bladder functional disorder (OR = 40-60) and crystals in urine (OR = 7.54). CONCLUSION The physicians should take precautions and try to make the early diagnosis and rapid appropriate treatment of urinary tract infections in patients with SCI who also have functional bladder disorder, combined spinal injuries, anemia or urine crystals.

O artigo trata das formas de fazer a regionalizacao da saude, objetivando analisar as dimensoes da institucionalidade e governanca na sua gestao. Fez-se pesquisa qualitativa retrospectiva em base documental (1995-2009). A politica estadual de saude foi indutora da regionalizacao. A institucionalidade constituiu-se nas instâncias consolidadas: Comissao Intergestores Bipartite Regional, transformada em Colegiado de Gestao Regional; representacao da secretaria estadual; central de regulacao; consorcio intermunicipal; e hospital regional. Refem de interesses diversos, a governanca da regionalizacao revelou-se incipiente e o planejamento restrito a aplicacao normativa de instrumentos legais do SUS.