Logo

Publikacije (45101)

Nazad

Objective : The purpose of this research is to highlight the role which store image and retail service quality can play in private brand image-building in the context of an emerging market in South-Eastern Europe (i.e. Bosnia and Herzegovina). We propose to address this issue by seeking answers to the following questions: (1) Does a ‘halo effect’ take place between the store image and the private brand image? (2) How does consumer’s evaluation of the quality of the service delivered by a retailer affect the image of its private brand? Research Design & Methods : Data were collected through a field survey via the store-intercept method. The sample consisted of 699 customers of two large retail chains. The data were analysed using the Structural Equation Modelling technique. Findings: The findings of the present study suggest that store image and retail service quality are important factors in the formation of the image of product-branded products. Implications & Recommendations: This study offers some important insights for retailers who intend to develop their private brand. First, the image transfer from store brand to private brand suggests that retailers should consider the introduction of a private brand as a brand extension, with their stores as the parent brand. Second, we recommend that retailers put more emphasis on quality improvement initiatives related to the store environment attributes. Contribution & Value Added: This study enhances the discussion on the phenomenon of private branding by analysing the store-level factors which underpin the formation of private brand image in the context of less developed European markets.

P. Melillo, Ada Orrico, F. Chirico, L. Pecchia, S. Rossi, F. Testa, F. Simonelli

Purpose To develop and validate a tool aiming to support ophthalmologists in identifying, during routine ophthalmologic visits, patients at higher risk of falling in the following year. Methods A group of 141 subjects (age: 73.2 ± 11.4 years), recruited at our Eye Clinic, underwent a baseline ophthalmic examination and a standardized questionnaire, including lifestyles, general health, social engagement and eyesight problems. Moreover, visual disability was assessed by the Activity of Daily Vision Scale (ADVS). The subjects were followed up for 12 months in order to record prospective falls. A subject who reported at least one fall within one year from the baseline assessment was considered as faller, otherwise as non-faller. Different tree-based algorithms (i.e., C4.5, AdaBoost and Random Forests) were used to develop automatic classifiers and their performances were evaluated by the cross-validation approach. Results Over the follow-up, 25 falls were referred by 13 patients. The logistic regression analysis showed the following variables as significant predictors of prospective falls: pseudophakia and use of prescribed eyeglasses as protective factors, recent worsening of visual acuity as risk factor. Random Forest ranked best corrected visual acuity, number of sleeping hours and job type as the most important features. Finally, AdaBoost enabled the identification of subjects at higher risk of falling in the following 12 months with a sensitivity rate of 69.2% and a specificity rate of 76.6%. Conclusions The current study proposes a novel method, based on classification trees applied to self-reported factors and health information assessed by a standardized questionnaire during ophthalmological visits, to identify ophthalmic patients at higher risk of falling in the following 12 months. The findings of the current study pave the way to the validation of the proposed novel tool for fall risk screening on a larger cohort of patients with visual impairment referred to eye clinics.

Interest in paulownia got its momentum around the world. With its fast-growing nature and large leaf surfaces this species can absorb significant amounts of sulfur dioxide and dust particles. The cities of Tuzla and Lukavac, as most other Bosnian-Herzegovinian towns, have a number of geo-ecological problems, and the most pronounced one is negative anthropopressing on the atmospheric complex and pedospheric cover. This area, especially during the winter period, has a disrupted air quality where the greatest polluters are individual heating places, transport, industry and energy sector. The pedologic cover of the wider area of Tuzla and Lukavac has suffered significant changes and is largely devastated. The processes of destruction of soils lead to complete destruction or formation of a new land with modified characteristics. High rainfall is a major cause of destabilization of slopes, but also is the negative anthropogenic activity in the area. Landslides have caused significant material damages, particularly in the residential structures of slope zones of the mentioned cities and suburban areas. This paper presents the basic biological characteristics of woody species paulownia elongata, and the possibility of planting it in areas that are now unused so to improve the quality of air, as well as on surfaces that are threatened by landslides.

S. Staquet, M. Serdar, B. Delsaute, E. Rozière, D. Schlicke, S. Nanukuttan, M. Azenha

A. Šariċ, Ivo Crnolatac, F. Bouillaud, Sandra Sobočanec, A. Mikecin, Ž. Mačak Šafranko, Todor Delgeorgiev, Ivo Piantanida et al.

Nema pronađenih rezultata, molimo da izmjenite uslove pretrage i pokušate ponovo!

Pretplatite se na novosti o BH Akademskom Imeniku

Ova stranica koristi kolačiće da bi vam pružila najbolje iskustvo

Saznaj više