Integrated Marketing Communication  is both the system and the process of development and implementation of multiple forms of communication with the market. Its  long-term goal is to strengthen relations  with the  current customers but also to attract new customers. Therefore, the primary goal of integrated marketing communication is to have  influence on the behaviour of customers  in order to  shape and change their views and opinions. The marketing communication mix  consists of advertising, direct marketing communications, sales promotion, personal selling, public relations, publicity and outdoor advertising. This study  analyzes the attitudes and opinions of  young population regarding  the Internet as one of the most important media market communications. The instrument of data collection was a questionnaire and hypotheses were tested by using the chi-square test and confirmatory factor analysis.

As of 1 July 2013, i.e. with Croatia’s accession to the European Union, the number of Member States of the European Union rose to 28. The diversity of tax systems among the Member States causes interferences in cross-border activities of tax firms. That encourages transfer of income to countries with lower tax rates. The aim of this paper is to present the main points of view on the implications of the introduction of the Common Consolidated Corporate Tax Base (CCCTB) in Croatia. This paper also estimates the effects of the prospective apportionment procedure on corporate group entities in Croatia. The acceptance of the CCCTB system will make Croatia attractive to foreign investors. It will also enable foreign multinational companies to do business in Croatia, which will contribute to its economic growth. Keywords: Fiscal policy, corporate income tax, common consolidated corporate tax base, formula apportionment

In order to protect environment, some states use different fiscal and parafiscal instruments that can be financially significant. One of these instruments are enviornmental taxes, which have a positive influence on the environment. The aim of this paper is to analyse types, importance and financial impact of environmental taxes in EU and Croatia. Analysis of an average revenue share from environmental taxes in GDP had shown that in the period between 2000 and 2013 the biggest average was recorded in Denmark (4.52%) and Netherlands (3.45%), and the lowest in France (1.97%) and Spain (1.82%). In Croatia there are eight different types of environmental taxes and charges. Their total share in revenues in the state budget was 3.45 % of gross domestic product in 2013 .In the period between 2008 and 2012 budgets of the Republic of Croatia collected the highest amount of tax revenue from energy tax, while natural resources taxes were negligible.

The aim of this paper is to get insight in gambling habits of adolescents in urban areas of Bosnia and Herzeegovina, and confirm the precentage of adolescents which are in risk or have already developed gambling problems. The study included 1036 students, from first to final grade of high school, vocational and vocational-technical high school programs. It was assumed that most high school students gamble on sports betting, then the lottery games of chance and slot machine clubs, while other kinds are less common and that there are differences in gambling activities considering age so that older adolescents gamble more intense and frequent. The survey showed that 70% of high school students gambled at least once in their life. The young usually play sports betting, gamble online for money and play TV bingo, while less than a tenth of students go to casino on a weekly basis, which indicates the severity of the gambling population.

BackgroundTo validate a new practical Sepsis Severity Score for patients with complicated intra-abdominal infections (cIAIs) including the clinical conditions at the admission (severe sepsis/septic shock), the origin of the cIAIs, the delay in source control, the setting of acquisition and any risk factors such as age and immunosuppression.MethodsThe WISS study (WSES cIAIs Score Study) is a multicenter observational study underwent in 132 medical institutions worldwide during a four-month study period (October 2014-February 2015). Four thousand five hundred thirty-three patients with a mean age of 51.2 years (range 18–99) were enrolled in the WISS study.ResultsUnivariate analysis has shown that all factors that were previously included in the WSES Sepsis Severity Score were highly statistically significant between those who died and those who survived (p < 0.0001). The multivariate logistic regression model was highly significant (p < 0.0001, R2 = 0.54) and showed that all these factors were independent in predicting mortality of sepsis. Receiver Operator Curve has shown that the WSES Severity Sepsis Score had an excellent prediction for mortality. A score above 5.5 was the best predictor of mortality having a sensitivity of 89.2 %, a specificity of 83.5 % and a positive likelihood ratio of 5.4.ConclusionsWSES Sepsis Severity Score for patients with complicated Intra-abdominal infections can be used on global level. It has shown high sensitivity, specificity, and likelihood ratio that may help us in making clinical decisions.

The aim of this study was to investigate the distribution of specific phenotypes in patients with lung diseases as well as their eventual association with the risk of developing lung diseases. For this purpose 2777 patients with lung diseases and 2778 healthy individuals from all over Kosova were examined for the appearance of the following selected phenotypes: ear lobe free (ELF)/ear lobe attached, normal chin (NC)/cleft chin, tongue roller (TR)/non roller, hand clasping right thumb over (HC)/hand clasping left thumb over, righthanded (RH)/lefthanded. In addition, the blood group from ABO system and the presence or absence of the Rhesus factor asphenotypical markers were observed. The results obtained show significant differences between control and lung disease patients for NC (p ≤ 0.05) and TR (p ≤ 0.005) as well as for blood groups AB (p ≤ 0.05) and O (p ≤ 0.005). These results point to eventually increased levels of genetic load as a result of the increased homozygosity in some gene loci causing an increased frequency of some recessive phenotypes in patients with lung diseases. Together with the specific associations observed, these preliminary findings could serve as a basis for further in depth investigations with respect to the types of lung diseases, occupational exposure and dietary habits, and thus is expected to contribute to an understanding of predispositions and susceptibility to lung diseases.

The male-female relationship constitutes an eternal enigma analysed in different ways throughout the history. The status of women through the ages has been significantly different from the status of men; the domestic domain of their home has been regarded as a female space, while the public life has been reserved for males. Women have been invisible in many aspects of life; the procreation has been viewed as their most important function, while not protesting and accepting the fate in silence have been considered their highest virtues. The present paper illustrates how this topic is described in proverbs, and the contrastive analysis sheds light on the similarities/differences between the conception of women, men and the relationship between them in two languages: B/C/S and English. Although the results indicate that in both languages the dichotomy male-female does not divide the world into two symmetrical parts with regard to the power, freedom and rights being marked by the male dominance, the inequality is more visible in B/C/S.

The aim of this study was to validate the questionnaire of the quality of integration of a subject into the school curriculum. For this purpose, 200 teachers of Religious education and 200 teachers of other elementary school subjects were examined in a survey on the quality of integration of a subject into the school curriculum, and the content of the questionnaire was leaning against the implementation of the ISSA pedagogical standards in teaching process. The first version of the questionnaire of the quality of integration into the school curriculum was composed of nine subscales: Educational social context, Hidden curriculum as an indicator of the actual integration, Contribution of school subjects to the development of an integrated school curriculum, Frameworks for creating a subject curriculum as a basis for the integration into the school curriculum, Inter-subject correlation as a function of the integrated curriculum, Teamwork and inclusion in the function of the development of an integrated curriculum, Contribution of textbooks to the integration of curriculum, Assessment in order to develop excellence as the segment of evaluation of the implementation of the curriculum, and Contribution of the subject curriculum to the overall development of the student’s personality. The questionnaire consisted of a total of 118 items. The analysis of particles belonging to certain factors, in the results of the survey, lead to a restructure of the research questionnaire and the allocation of new factors which resulted in creating new 6 subscales: The contribution of a subject teacher to the development of an integrated school curriculum, Synergistic impact of school factors on the development of an integrated school curriculum, The focus of a subject curriculum on the personality development of students, The Quality of educational social context, Meeting the special needs of students and Integration quality of a textbook. The final version of the questionnaire consisted of 99 items. The results showed high reliability on the subscales individually and high reliability of the instrument in its entirety, because it showed that Cronbach alpha coefficient for the entire instrument is 0.958.