A healthy lifestyle is an important trend shaping business actions today, while packaging on the other hand influences the purchase behavior of consumers. The aim of this research was to explore and understand consumer perceptions of healthy food packaging information. Beside qualitative research, a quantitative research was conducted with a non-probability convenient sample. Data were analyzed using exploratory methods – principal component analysis and linear regression. The influence of advertisements and influence perception of the credibility of packaging information were observed. The research results show that there are gender differences in the importance of different attributes of healthy food packaging information perception. Women are influenced only by advertisements, while men are influenced both by advertisements and the credibility of packaging information.

Besides significant benefits, the trend of e-commerce development gives rise to a lot of challenges in terms of developing trust between the company and the consumer. A lack of trust leads to withdrawal from e-transactions. The paper is thus aimed at identifying and explaining the most important factors that affect the increase in users' trust in e-transactions. Besides an analysis of available papers in this area, a field research was conducted on a sample of 512 respondents in Bosnia and Herzegovina in order to develop a structural model of users' trust in e-transactions. Research findings confirm that the basic factors of an online trust model are: website usability, privacy, security, expected product performance, loyalty, and electronic management of customer relations (e-CRM).