Stratesko razmisljanje predstavlja novu perspektivu u podrucjumarketinga. Marketing menadžment se suocava sa formulisanjem iimplementacijom marketing programa za podrsku i perspektivestrateskog marketinga sa posebnim akcentom na: važnost, ulogu,razvoj i funkcije marketing strategije. Marketing strategije sefokusiraju na nacine kojima se kompanije, gradeci kapital na vlastitimsnagama, nastoje efektivno razlikovati od konkurencije.Dobra marketing strategija treba biti okarakterisana kao jasnatržisna definicija, dobar spoj organizacionih snaga i potreba tržista, isuperioran nastup u odnosu na konkurenciju u kljucnim faktorimaposlovnog uspjeha. Prilikom odabira jedne od strategija, kompanija semože opredijeliti da bude lider na tržistu, tržisni izazivac, tržisnisljedbenik ili tržisni tamponer.Upravo razliciti pristupi pri kreiranju konkurentnih marketinskihstrategija cine predmet ovoga rada, gdje ce se objasniti pojedinastrategija i kako se ona provodi u odrenenoj kompaniji.

The COVID-19 pandemic led to an increase in healthcare waste (HCW). HCW management treatment needs to be re-taken into focus to deal with this challenge. In practice, there are several treatments of HCW with their advantages and disadvantages. This study is conducted to select the appropriate treatment for HCW in the Brčko District of Bosnia and Herzegovina. Six HCW management treatments are analyzed and observed through twelve criteria. Ten-level linguistic values were used to bring this evaluation closer to human thinking. A fuzzy rough approach is used to solve the problem of inaccuracy in determining these values. The OPA method from the Bonferroni operator is used to determine the weights of the criteria. The results of the application of this method showed that the criterion Environmental Impact ( 𝐶 4 ) received the highest weight, while the criterion Automation Level ( 𝐶 8 ) received the lowest value. The ranking of HCW management treatments was performed using MARCOS methods based on the Aczel–Alsina function. The results of this analysis showed that the best-ranked HCW management treatment is microwave (A6) while landfill treatment (A5) is ranked worst. This study has provided a new approach based on fuzzy rough numbers where the Bonferroni function is used to determine the lower and upper limits, while the application of the Aczel–Alsina function reduced the influence of decision-makers on the final decision because this function stabilizes the decision-making process.