This article analyses the presence and activity on the field of social media in the countries that belonged to the same state in the past: Bosnia and Herzegovina (BIH), Kosovo, Montenegro, Serbia, the Former Yugoslav Republic of Macedonia – these named as Western Balkan Countries (WBCs) – and, Slovenia and Croatia as EU member states. The authors have analysed the official profiles of the respective countries on social media and calculated the Facebook Assessment Index (FAI) for WBCs, and Croatia and Slovenia as a benchmark. The results show that Twitter and Facebook are the most used social media. In WBCs group, the FAI index could not be calculated for BIH and Serbia, while the other two countries had high index values. Benchmark countries have lower values but they are significantly highlighted by individual sub-indices. The governments of the researched countries mostly publish promotional information about their work. Consequently, they have a relatively small number of friends/followers/subscribers and comments/shares/likes on social media. Therefore, these countries fail to use the full potential of social media to increase visibility and transparency of their work and to ensure communication channel for idea and information exchange between government and citizens, making the public policies design more inclusive and increasing trust between government and citizens. The findings provide an insight into the nature of activity on social media in WBCs. While FAI scores show that WBCs do not lag far behind established benchmarks, the research proves that some of the weights proposed in the literature and used in the calculation of FAI index are too simplified to adequately evaluate posts on the Facebook pages. Hence, this article contributes above all to the awareness regarding further potentials and the interdisciplinary aspects of stately social media usage, in theory and practice alike.

The paper presents the research of the current state of the presence and activities of higher education institutions in Bosnia and Herzegovina (BiH) on social network sites (SNS). Although higher education institutions in BiH have recognized the necessity of using social networks for communications with their stakeholders, especially students, they still struggle with the content posted on SNS and its frequency. The authors use content analysis to examine SNS posts from BiH higher education institutions and engagement from their constituents on these posts. Results show that there are significant differences in engagement received on posts across institution type and according to content and type of posts. The aim of the paper is to analyze if HEIs in BiH use SNS and to what degree, as well as if there is any difference between public and private institutions related to the usage of SNS.

Separating facts from attitudes in information genres is one of the basic preconditions for journalist objectivity and honesty. Žis paper deals with exploring to which extent that consensually accepted rule is broken in Bosnian and Herzegovinian and Croatian daily newspapers. Že first part gives the theoretical overview of importance of conducting this rule, reasons for its violation and possible steps in prevention as well as strategy for daily newspapers existence. Že second part is related to the research results and discussion about frequency of breaking the rule in information genres: news, report and review. Že sample is consisted of newspapers: Večernji list BiH, Dnevni avaz, Jutarnji list and 24 sata. In the period of alternative facts clear distinction of facts from attitudes in information genres can contribute to the existence and better positioning of newspapers in relation to other media taking into consideration that this rule significantly contributes to credibility.

Bosnia and Herzegovina is a country with complex and asymmetrical structure (two entities, District Brčko, and cantons with own government and ministries), The number of ministries in the BiH is enormous. Coordination between so many governments and ministries is demanding while most of the citizens are completely lost in that institutional labyrinth. One of the possible ways how governments and their institutions could help citizens, ensure direct communication with them and improve mutual coordination is more intensive use of social networks (Facebook, Twitter). Social networks have potential to increase visibility and transparency of the work of governments and their institutions. Also, they could make policy processes more inclusive and increase confidence between governments and citizens. The main goal of the paper is to explore presence and activity on social networks in BiH government institutions, to discuss major challenges and to propose potential options for better implementation of social networks in these institutions.

OBJECTIVE The study was conducted to evaluate the Index of Orthodontic Treatment Need based on the Dental Health Component (DHC). MATERIALS AND METHODS 300 students aged 12-15 years were included in this study. The examinations were performed in two elementary schools in the municipality of Prozor-Rama, using standard dental instruments. Children were ranked into five grades according to the DHC. RESULTS Only 12% of children were found not to have a need for orthodontic treatment. Of the others, 45.33% had a great, and 10% a very great need for orthodontic treatment. The rest of the children were found to have a need for minor or moderate orthodontic treatment. Slightly more girls than boys had a great or a very great need for treatment, although the difference by gender was not statistically significant. Analysis of the level of need by age of children showed no significant difference; children with a great need of orthodontic treatment prevailed in all age groups. About 85% of children with a great and a very great need for orthodontic treatment would agree to orthodontic treatment, while the rate of non-acceptance was about 5%. CONCLUSION The high rate of need for orthodontic treatment in the examined students is explained by the lack of programs for this type of health care, the insufficient number of qualified orthodontic specialists, and the very low percentage of allocations from the state budget for oral health.

Objective of the study was to investigate what managers think about the impact of Web 2.0 technologies on business operations. The empirical research was conducted among top and middle managers in companies in Bosnia and Herzegovina during May and June 2015. The results show that, although all respondents do not use these technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to data and information sharing in company and have a significant impact on the quality of communication, both internal and external.These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them.

Abstract Background: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relations with clients and strengthen their brand through raising client loyalty. Objectives: The paper explores and analyses the current presence of banks in Bosnia and Herzegovina on social networks. Methods/Approach: The paper studies the presence of 24 banks in Bosnia and Herzegovina on social networks and analyses the basic characteristics of profiles/pages of the banks on the most popular social networks. Results: A half of the banks have their profiles/pages on different social networks (mostly on Facebook and YouTube). They use the profiles/pages mainly for content marketing, i.e. for presenting their business operations. Unfortunately, banks do not encourage interaction with clients, except through likes. Conclusions: The analysis does not show that banks have a systematized and planned appearance on social networks. There is a plenty of room for improvement, and it is necessary primarily to address the interaction between clients and banks through social networks.

The paper presents analysis of the storage systems used by social network sites. Namely, the social networks are one of the main driving forces behind the NoSQL database development. Facebook and Twitter were, together with other the Big Data players like Google and Amazon, first faced with the limitations of relational databases in solving their needs related to unprecedented transaction volumes, expectations of low-latency access to massive datasets, and nearly perfect service availability while operating in an unreliable environment. The first NoSQL databases arose as internal solutions created out of necessity, and not with the intention to abandon relational databases. But the main question is if, after more than ten years of development, NoSQL databases proved that they could be valuable storage solutions for social networks’ data. The paper shows that there is still a lot of room for improvement in the use of NoSQL in social networks and provides some suggestions on how NoSQL databases can bring additional value to social network sites.