Abstract Objective of the study is to research the epidemiological aspects of maternal alloimmunization against erythrocyte antigens of fetuses (AB0, Rhesus, Lewis, Kell, Duffy and others) and to identify the most common types of hemolytic disease of the newborn (HDN) in the West Herzegovina region. Study Design The 20-year retrospective epidemiological study includes all pregnant women who had been immunologically tested and newborn treated for HDN. Results The indirect antiglobulin (IAT) detected antibodies against antigens in 545 (1.8%) pregnant women of the 29 663 who were tested at the Department of Transfusion Medicine. During the 20-year-long study 310 (1.0%) newborn with HDN were treated. Our results indicate that 42% (230/545) of the pregnant women had AB0 immunization. The most common form of HDN is AB0 HDN 64% (199/310), whereas RhD HDN was treated in 19% (59/310) of the newborn infants. ETR was performed on 29 (19%) infants, 21 (72.4%) with AB0 HDN, and 7 (26%) with RhD HDN. Conclusion This 20-year-long study concludes that, even though there has been significant progress in the prevention of immunization and proactive treatment of HDN, precautionary measures are still required as is the need for gynecologists and obstetricians to be active. The reasons for this are the non-existence of preventive measures for non-RhD immunization, the irregular immunological screening of RhD positive women in pregnancy in the region encompassed by the study in the past few years. The above raises new questions and recommends further research and monitoring of immunization and HDN treatment worldwide.

Recently, social media has become an integral part of different business activities. One of these activities is the recruitment and selection of employees. The paper presents the results of empirical research conducted among the students of the University of Mostar, Bosnia and Herzegovina (BH) and BH employers related to the use of social media in the process of recruitment and selection of new employees. The aim of the research is to find if there are similarities or/and differences in standpoints of students and employers concerning the use of social media in job finding and recruitment. The results show that most students and employers recognized social media as a valuable tool in the process of job finding, i.e., recruiting. However, both students and employers expressed reserve about data accuracy on social media. Students were resolute that their activities on social media should not affect their employment, while employers saw social media only as an additional tool in human resource management.

In modern business conditions, human resources have become the most important resource of enterprises, and many authors point out that this is especially true for SMEs, in which, due to their specificity, human resources create a competitive advantage of the company and affect its survival and development. SMEs are faced with a strong, global competition of large enterprises and in order to survive and grow in the market, they must find specific strengths within themselves, develop and use them. Creativity is one of the most powerful tools that enable SMEs competitiveness, survival and development in the market. The basic objective of this research is to determine whether there is a correlation between recruitment and selection of human resources and organizational creativity in SMEs. The survey was conducted in SMEs in the Federation of B&H in 2019. An original questionnaire was created for the research, which collected the opinion of top managers on the recruitment and selection of human resources and organizational creativity in small and medium-sized enterprises. Data have been analysed using IBM SPSS Statistic 25.0. From the statistical procedures, the following were used: Shapiro-Wilk's test, Pearson's coefficient of correlation, Mann-Whitney U test and t-test for independent samples. The results of the survey showed that there is a correlation between the recruitment and selection of human resources and organizational creativity in SMEs and that there are differences in the correlation between the recruitment and selection of human resources and organizational creativity in the enterprises in terms of their size.

The number of obese and overweight people around the world rapidly grows and takes on epidemic proportions. The aim of this research is to determine the influence of body weight on quality of life and to investigate our patients' consciousness about their body weight and its impact on their quality of life.Methods : The cross-sectional study was conducted by interviewing 1067 respondents, using the WHOQOL-BREF questionnaire.Results : Out of 1067 patients, 684 were females. 65.5 % of patients had BMI ≥25 kg/m 2 . 21.7% of 699 patients who had BMI ≥25 kg/m 2 think that their increased body weight doesn’t affect their health, 27.9 % of respondents think that their overweight is unrelated to physical activity, 41.8 % of respondents have no problems purchasing the clothes due to their weight and 31.6 % of respondents with BMI ≥25 kg/m 2 think that it doesn’t affect their quality of life.Conclusion : Quality of life is significantly better in respondents with BMI <25 kg/m 2 . The alarming result is that slightly less than half of respondents think that overweight doesn’t affect their health and don’t understand the seriousness of the problem.

Quality relationships with customers are the very essence of relationship marketing. It is necessary to create and deliver customer value to develop relationship marketing successfully, and to gain sustainable customer loyalty. Having in mind contemporary customers who look for higher customer value the question arises as to whether delivery of higher value is a key to creation of long-term profitable relationships with customers on the retail market. In this paper influence of perceived customer value on perceived relationship quality in retail will be researched. Perceived value has been determined as two-dimensional, as emotional and economic value. Relationship quality in retail will be measured by satisfaction and trust dimensions. The obtained research results will enable better understanding of relationship between the two concepts in retail. It will also provide presumptions for successful management of relationship quality according to perceived customer value dimensions.

The aim of this chapter is to research and present strengths and limitations of social media analytics tools used in the financial sector. Emphasis is on the business point of view that sees the social media analytics as a collection of tools that transform semi-structured and unstructured social data into noteworthy business insight. There are two main aspects of social media analytics: the technology aspect which covers identifying, extracting, and analyzing social media data using sophisticated tools and techniques; and the business aspect which interprets the data findings and aligns them with business goals. Namely, it is simply not enough to have a social media analytics tool; the tool should be strategically aligned to support existing business goals. The chapter offers a framework for easier adoption and implementation of these tools in the financial sector.

The objective of the study was to explore the barriers or the reasons behind the insufficient use of Web 2.0 technology in companies. The empirical research was conducted among managers in companies in Bosnia and Herzegovina during 2015. The results indicate that managers see information technology infrastructure (department size, technology implementation costs) and computer illiteracy as the main barriers to intensified use of Web 2.0 technology in business. The least relevant obstacles are related to the lack of support from, and the inability to protect the data privacy and integrity in an adequate manner. The results indicate that significant efforts to promote the benefits that Web 2.0 technology brings to the business are needed, which would, in turn, significantly affect the perception of their disadvantages.

This article analyses the presence and activity on the field of social media in the countries that belonged to the same state in the past: Bosnia and Herzegovina (BIH), Kosovo, Montenegro, Serbia, the Former Yugoslav Republic of Macedonia – these named as Western Balkan Countries (WBCs) – and, Slovenia and Croatia as EU member states. The authors have analysed the official profiles of the respective countries on social media and calculated the Facebook Assessment Index (FAI) for WBCs, and Croatia and Slovenia as a benchmark. The results show that Twitter and Facebook are the most used social media. In WBCs group, the FAI index could not be calculated for BIH and Serbia, while the other two countries had high index values. Benchmark countries have lower values but they are significantly highlighted by individual sub-indices. The governments of the researched countries mostly publish promotional information about their work. Consequently, they have a relatively small number of friends/followers/subscribers and comments/shares/likes on social media. Therefore, these countries fail to use the full potential of social media to increase visibility and transparency of their work and to ensure communication channel for idea and information exchange between government and citizens, making the public policies design more inclusive and increasing trust between government and citizens. The findings provide an insight into the nature of activity on social media in WBCs. While FAI scores show that WBCs do not lag far behind established benchmarks, the research proves that some of the weights proposed in the literature and used in the calculation of FAI index are too simplified to adequately evaluate posts on the Facebook pages. Hence, this article contributes above all to the awareness regarding further potentials and the interdisciplinary aspects of stately social media usage, in theory and practice alike.

The paper presents the research of the current state of the presence and activities of higher education institutions in Bosnia and Herzegovina (BiH) on social network sites (SNS). Although higher education institutions in BiH have recognized the necessity of using social networks for communications with their stakeholders, especially students, they still struggle with the content posted on SNS and its frequency. The authors use content analysis to examine SNS posts from BiH higher education institutions and engagement from their constituents on these posts. Results show that there are significant differences in engagement received on posts across institution type and according to content and type of posts. The aim of the paper is to analyze if HEIs in BiH use SNS and to what degree, as well as if there is any difference between public and private institutions related to the usage of SNS.

Separating facts from attitudes in information genres is one of the basic preconditions for journalist objectivity and honesty. Žis paper deals with exploring to which extent that consensually accepted rule is broken in Bosnian and Herzegovinian and Croatian daily newspapers. Že first part gives the theoretical overview of importance of conducting this rule, reasons for its violation and possible steps in prevention as well as strategy for daily newspapers existence. Že second part is related to the research results and discussion about frequency of breaking the rule in information genres: news, report and review. Že sample is consisted of newspapers: Večernji list BiH, Dnevni avaz, Jutarnji list and 24 sata. In the period of alternative facts clear distinction of facts from attitudes in information genres can contribute to the existence and better positioning of newspapers in relation to other media taking into consideration that this rule significantly contributes to credibility.