This paper focuses on dimensions of the perceived service quality measurement for business schools. We propose an adapted SERVQUAL measure of expected and perceived quality, where employees at business schools are split into two groups: faculty and administrative staff, and assessed separately. This measure represents a tool for comparable service quality assessment at business schools. Empirical data were collected among undergraduate students in a developing economy. A total of 282 respondents were used to assess the overall fit of the proposed model and to test the differences between the expectations and the perceptions of service quality in a business school. The results support usability of the proposed adapted SERVQUAL measure. Therefore, the study contributes to the existing literature reporting the findings on service quality in an educational context.

A healthy lifestyle is an important trend shaping business actions today, while packaging on the other hand influences the purchase behavior of consumers. The aim of this research was to explore and understand consumer perceptions of healthy food packaging information. Beside qualitative research, a quantitative research was conducted with a non-probability convenient sample. Data were analyzed using exploratory methods – principal component analysis and linear regression. The influence of advertisements and influence perception of the credibility of packaging information were observed. The research results show that there are gender differences in the importance of different attributes of healthy food packaging information perception. Women are influenced only by advertisements, while men are influenced both by advertisements and the credibility of packaging information.

Abstract The present study offers exploratory insights about the importance of health-consciousness for an adequate frequency of visits to a family doctor or specialist. The main purpose was to empirically investigate the relationship between the conceptsbearing in mind the cultural background of Bosnia and Herzegovina. A total of 114 cases were used to assess the overall fit of the proposed model and to test the hypotheses using covariance-based structural equation modeling. The results support the proposed conceptual model. Therefore, the study contributes to the existing literature by offering exploratory insights that could be especially valuable for policy makers and the pharmaceutical industry.The implications and limitations of the results are discussed, and recommendations for future research are made.

Abstract The purpose of this study is to analyze the factors influencing wine consumption of Generation Y consumers in the context of two countries from South-Eastern Europe (Bosnia -Herzegovina, and Croatia). Analysis reveals that self-expression, sociability, tradition and food are significant predictors of wine consumption. Multivariate regressions have been applied in order to explain the influences of the abovementioned factors on wine consumption. Research findings show that specific gender and situational differences exist in the wine consumption behaviour of Generation Y. This paper discusses theoretical, empirical and practical implications, and offers ideas for further research