Ranking Persuasive System Design Strategies for mHealth Apps Using Fuzzy AHP
The development of mobile health (mHealth) applications has revolutionized health and fitness management by providing users with innovative digital tools to monitor and improve their well-being. These apps integrate features such as step counting, health tracking, and activity monitoring, making them valuable for personalized health interventions. However, ensuring effective user engagement remains a critical challenge. Persuasive System Design (PSD) strategies are essential for influencing user behaviour, improving adherence to health interventions, and enhancing app usability. Despite extensive research on PSD strategies, a structured framework that prioritizes the most effective strategies for mHealth apps is lacking. This study aims to address this gap by utilizing the Fuzzy Analytic Hierarchy Process (Fuzzy AHP) to identify and rank the most influential PSD strategies for health and fitness mobile applications. By gathering expert opinions from product managers, this research will develop a structured Top 10 PSD Strategies Model that offers product designers a prioritized framework for implementing persuasive techniques. The findings will help improve user retention, engagement, and overall app success.