Green entrepreneurial orientation and SMEs’ performance: The mediating role of innovation types
ABSTRACT This study investigates the mediating role of innovation types in the relationship between green entrepreneurial orientation (GEO) and different aspects of business performance within small and medium-sized enterprises (SMEs) in Bosnia and Herzegovina. A cross-sectional survey design was used to collect data from 250 SMEs. Structural equation modeling was used to test the hypotheses. The results show that GEO is related to different dimensions of SMEs’ performance, with innovation types as partial mediators. This study represents a more holistic understanding of the GEO–performance link through potential mediators contributing to resource orchestration theory in the context of green entrepreneurship. SMEs should consider integrating GEO with diverse innovation efforts to enhance their performance.