From digital strategic orientation to sustainable performance: empirical findings in business research
Within the digital pulse of modern industry, digital strategic orientation acts as an architect of the future, laying the foundation for technological adaptability and data mastery while constructing a pathway to sustainability that transcends conventional business norms. This study aimed to uncover the extent to which digital strategic orientation shapes sustainability performance. Anchored in the resource-based view theory, this study employs a thoroughly structured methodology, utilizing multiple regression analysis to derive insights from data gathered across 115 enterprises operating within the business landscape of Bosnia and Herzegovina. The research findings underscore a strong, positive impact of digital strategic orientation on sustainable performance, manifesting across its three critical dimensions—financial outcomes, social responsibility, and environmental performance. This study provides a novel contribution to the literature and offers tangible managerial insights by empirically showcasing how digital strategic orientation serves as a catalyst for enhancing sustainable performance. More specifically, the practical implications indicate that firms actively integrating digital strategic orientation into their operations can enhance efficiency, minimize resource waste, and improve financial stability, while simultaneously strengthening stakeholder trust and ensuring regulatory compliance, ultimately positioning themselves for long-term sustainable growth in an increasingly digital and environmentally conscious market.