Enhancing SME performance through e-business: the interplay of ambidexterity and entrepreneurial orientation in technology parks
This study examines the impact of organizational ambidexterity (OA) and e-business use on the business performance of small and medium-sized enterprises (SMEs) while exploring the mediating role of entrepreneurial orientation (EO). Questionnaire-based research was employed, collecting data from SME owners within Indonesian Technoparks. The findings reveal that OA enhances both EO and SME performance, while EO strengthens e-business adoption and its impact on performance. E-business use moderates the OA-performance relationship, emphasizing the need for strategic alignment between internal capabilities and digital transformation. These results extend the contingency theory by positioning e-business as a crucial contingency factor that amplifies the benefits of ambidexterity and entrepreneurial orientation in SMEs. This research provides insights into the synergistic effects of EO and OA, facilitated by e-business, in driving SME performance. It offers recommendations for managers, Technopark management, and local governments to support digital transformation and entrepreneurial ecosystems for regional growth.